Finland Has Most Saunas

In Finland, the sauna is far more than a hot room; it is a cultural institution woven into the fabric of national identity. This tradition is so deeply ingrained that saunas are considered a household necessity, found not only in rural cottages but also in city apartments, corporate headquarters, and even the parliament building. Historically, the versatile smoke sauna was a sterile, multi-purpose space central to the cycle of life, used for everything from bathing and healing the sick to childbirth. The sauna was considered a sacred space, a gateway between the physical and spiritual worlds.

This cultural cornerstone also serves as a unique social forum where honesty and equality reign. The tradition of holding important business meetings or political negotiations in the sauna stems from the belief that it is a great equalizer. Stripped of clothing and status symbols, participants are encouraged to speak openly, fostering trust and camaraderie. Recognized by UNESCO as an Intangible Cultural Heritage, the ritual is centered on creating steam, or 'löyly', and is often followed by a cooling plunge into a lake or snow, a practice believed to boost circulation and well-being.